Rubric

1. Make connections to LS5433 course content including classroom-library collaboration benefits to students, teachers, administrators, and families, inquiry and research processes, collaborative planning and coteaching reading comprehension strategies and the relationship between those strategies and S4L, integrating Web 2.0 and technology tools, and more. 2. Define the instructional partnership role of school librarians and the collaborative responsibilities of school librarians and library programs (synthesize course content). 3. Compose an elevator speech to synthesize course content and share these concepts with members of the education community. 4. Identify marketing tools and create one that can help promote the role of the school librarian in instruction and leadership in the learning community. 5. Use Web 2.0 tools to engage and expand the audience for this work. 6. Work as a collaborative team. 7. Summarize, discuss, and reflect on this learning experience by facilitating a Blackboard discussion, O.D.4.4 – Final Reflection.


 * NOTE:** You will be asked to sign a permission form to have your group work permanently displayed on the TWU Pioneer School Library wiki: @http://twupioneerschoollibrary.pbworks.com/

1. Form a partnership with one or two other classmates in O.D.1.4a. 2. Determine an instructional level for the Pioneer School librarian your team will create. 3. Create a wikispaces wiki where you will collaborate on this project. Create at least THREE pages, one for each page of the final Pioneer School Library wiki project. See possible content below. 4. When you have named your school librarian, Dr. M. will create final wiki pages for your team on the Pioneer School Library wiki. 5. Read Chris O’Leary’s article about elevator speeches: @http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html
 * To prepare for this project:**

• Review the [|Rubric 4.3 – Marketing-Advocacy Project]. • Determine the instructional level of the school (elementary, middle or high school) and name your librarian. (Do not choose a last name that has already been used on the site.) • Collect ideas for what to include on your wiki. • Create a motto and logo to accompany the @your library® brand. Use it throughout this work. See the example at: @http://twupioneerschoollibrary.pbworks.com/H_S_Perez • Brainstorm possible marketing tools, such as bookmarks, brochures, flyers, wiki pages, and more. • Hone in on the big ideas of instructional partnerships and collaboratively compose an elevator speech. • Record and post the speech to your page on using a Web 2.0 tool. Possible tools include an illustrated VoiceThread, podcast, Voki, xtranormal, or narrated PowerPoint tool. (Illustrations must include an image or avatar of the librarian; they can also include images from the physical space of the school library.) • Create a marketing tool such as a brochure, bookmark, flyer (“Wanted” poster?), or wiki page to promote one or more roles and responsibilities of the school librarian and the library program. This will be linked to your Pioneer School Library Wiki page. • Copy and paste your final content or insert your files. • Add two links to each page that connect to your librarian's other two pages as per the example for High School Librarian Mary Margaret Perez: @http://twupioneerschoollibrary.pbworks.com/H_S_Perez • Share your Pioneer School librarian contribution and facilitate a discussion in the appropriate thread on O.D.4.4 – Final Reflection.
 * Assignment – ON-GOING throughout the semester:**

These are some possibilities for each page. You are ENCOURAGED to construct your pages as you see fit. 1. Homepage: Possible content: a Voki introduction (required) and elevator speech, a link or downloadable marketing/advocacy tool 2. Course Content – Possible content: introduction to collaborative planning and lesson implementation, links to collaborative lesson plans, statement or table about the benefits of coteaching to specific audiences, links to inservice presentations 3. Personal Content – Possible content: résumé, philosophy statement, portrait of a collaborator
 * Possible Content:**

You may use ANY software to create your marketing and advocacy tools and ANY of the tools on the Course Wiki Web 2.0 page: http://ls5443.wikispaces.com/Web_2.0 Your creativity is encouraged!
 * Possible Tools:**

However, you MUST include a “Hi, My Name Is” Voki for your librarian that will be added to the Pioneer School Web site. This will be the marker for the link to your Pioneer School Library Wiki pages.

** Voki Introduction ** ** and ** ** Elevator Speech **  |||| ** A Voki introduction is included  **. The elevator speech presentation tool(s) is ** especially ** ** engaging ** for the audience (preservice educators and administrators). It includes a ** digital presentation and print transcription. ** |||| The presentation tool is ** effective ** for the audience. |||| The presentation tool is ** less effective ** for the audience. Example: The script is ** weak or incomplete **. |||| ** A Voki introduction is NOT included. ** The presentation tool is ** ineffective ** for the audience. ** Example: narrated  ** PowerPoint with no graphics, animations, or pizzazz. ** No print transcription is included. **  ||   ||   |||| The marketing tool is targeted for a ** specific audience **. It ** capitalizes ** on the ** slogan ** and provides ** exemplary examples ** of ways the school librarian serves as an ** instructional partner. ** |||| The marketing tool is targeted for a ** specific audience **. It uses the ** slogan ** effectively and provides ** specific examples ** of ways the school librarian serves as an ** instructional partner. ** |||| The marketing tool is directed to a ** specific audience **. It uses the ** slogan ** and provides ** general examples **. |||| The marketing tool is not directed to a ** specific audience **. It does ** not use ** the ** slogan ** effectively or provide ** examples **. ||  ||
 * **Collaboration Beginning ** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners find each other in ** O.D.1.4a **negotiate a wiki space, post the URL to BBW, and begin their ** wiki collaboration ** in ** Module 2.2 as **evidenced by the ** wiki planning page history **including: instructional level determined and slogan under negotiation. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners fail to do ** one ** of these.  |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners fail to do ** two ** of these.  |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners fail to do ** three ** of these.  ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Content Negotiations ** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners ** ACTIVELY ** negotiated the content of their ** THREE ** wiki pages throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners negotiated the content of their ** THREE ** wiki pages throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages.  |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners negotiated the content of just ** TWO ** wiki pages throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages.  |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners negotiated the content of just ** ONE ** wiki page throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages, or ** no evidence. **  ||
 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">CATEGORY   |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">20 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">15 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">10 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">0 ** ||   ||
 * <span style="height: 75pt; margin-left: 0px; margin-top: 0px; mso-position-horizontal-relative: text; mso-position-horizontal: left; mso-position-vertical-relative: line; position: absolute; width: 0.75pt; z-index: 251657728;">  **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Text: Elevator Speech ** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">The group brainstormed content and collaboratively developed an ** inspired ** elevator speech using the guidelines and example. The writing is ** engaging ** and reinforces the school librarian’s ** role in student achievement. **  |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">The group brainstormed possible content collaboratively developed an ** effective **elevator speech using the guidelines and example. The writing is ** strong ** and reinforces the school librarian’s ** role in student achievement **  |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">The group brainstormed possible content and collaboratively developed an ** acceptable ** elevator speech using the guidelines and example. The writing is ** logical ** and reinforces the school librarian’s ** role in student achievement **  |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">There is ** no evidence ** of a content brainstorm, or the school librarian’s role in student achievement is ** unclear or missing **.  ||   ||
 * ** <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Content : Artifacts ** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners ** negotiate ** and include ** exemplary LS5443 ** ** artifacts **that support the instructional partnership role of school librarians. All content is ** appropriate ** to this librarian’s ** instructional level. **  |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners include ** exemplary ** ** LS5443 artifacts **that support the instructional partnership role of school librarians. All content is ** appropriate ** to this librarian’s ** instructional level **  |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Partners include ** LS5443 artifacts **that support the instructional partnership role of school librarians. All content is ** appropriate ** to this librarian’s ** instructional level. **  |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Some content is ** inappropriate ** to this librarian’s ** instructional level. **  ||   ||
 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">CATEGORY   |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">20 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">15 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">10 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">0 ** ||   ||
 * ** <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Presentation Methods: **
 * <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">CATEGORY   |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">10 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">8 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">5 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">0 ** ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Marketing Tool **
 * ** <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Conventions ** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">The presentation is **free** from spelling and grammatical errors.  |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">The presentation has **a few** spelling and grammatical errors that do not impede comprehension.  |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">The presentation has a spelling and grammatical errors that **impede comprehension**.  |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt;">The presentation has **numerous** spelling and grammatical errors.  ||   ||

** Total from Rubric (100 points): ** __________ ** Self-Check  ** Did you follow Chris O’Leary’s 9 Cs for effective elevator pitches? 1. Concise 2. Clear 3. Compelling 4. Credible 5. Conceptual 6. Concrete 7. Consistent 8. Customized 9. Conversational "Elevator Pitch 101 by Chris O'Leary." //Elevator Pitch Essentials by Chris O'Leary//. Web. 25 Jan. 2010. <http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html>.